When first floating the idea of a concept store with a focus on stationery to my Saudi Arabian friend Z, he countered that the idea might be more successful in Riyadh than in ‘our tiny east’, referring, from his perspective, to Ash-Sharqiyah and Bahrain. I replied that while Riyadh was brimming with such stores already, we were quite short on beautiful and high-quality stationery here in Bahrain and, being Bahraini, wanted to supply the rest of my country with these provisions.
We ship to all countries in the GCC, but our core customer base is located in Bahrain and eastern Saudi Arabia — which we otherwise affectionately refer to as the ‘tiny east’.